Mavity & Co

Dear Councillor Jones,

Mavity & Co is a leading creative agency based in Soho and have been running for 5 years provide advertising, pop videos and online content.

Like many creative businesses, many of my employees cycle to work and use Tavistock Place to safely commute, myself included.  The trial has been a success and has greatly increased the feeling of safety for my employees and myself.  This is imperative for a more sustainable London.  I truly feel that there are very few safe spaces to people to cycle in London.  Personally the only part of my commute that is designated for cyclists is this small run.  If councils are serious about reducing the horrific pollution in London, making it safer, and encouraging more people to use bikes this scheme should be made permanent and extended.

My business relies on attracting young, creative people.  These bands of people are very likely to cycle to work and this scheme helps me attract the brightest and best to my business.  Which is good for London too.  Please ensure that it is retained.

Jake Mavity

Creative Director

M: +44(0)7956 673 637