Big Sofa is a leading Market Research Technology based in London Bridge. We provide video and image analysis and have been based in London for over 7 years.
Like many businesses in London, a growing number of our 20 employees cycle to work. An even larger proportion of our team would cycle to the office if they felt comfortable and safe on the roads. We do everything we can to promote cycling within the workplace, but safe routes are by far the biggest obstacle.
We value their safety and we want to promote active lifestyles for all our employees. We support their freedom to choose how they get to work. We also note strong evidence that more cycling increases spending in local retail businesses and lowers air pollution levels.
The excellent provision for cycling in the Tavistock/Torrington Place trial scheme will help us attract and retain the employees our business needs to continue to thrive. They will also make London a more attractive city in which to build and run our business.
The scheme is, on balance, excellent for our business and for London. Please ensure that it is retained.
Digital Director, Big Sofa LTD, SE1 1GD